Tuesday, August 21, 2007

ITS BACK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

NO not the Womens International Squash Players Association......


Cadbury is to bow down to an internet campaign and bring back the Wispa chocolate bar.

Cadbury will make an initial run of 23million bars in October and gauge interest from there.

The company says customers often ask for old favourites to be brought back, but said the numbers joining the internet campaign to re-launch Wispa were unprecedented.

Cadbury spokesman Tony Bilsborough said:

"This is the first time we are going to give the internet a chance to prove itself and see whether it is all hype or genuine."

Wispa was first brought out in 1981 for a trial in the north east. The bar with a bubbly centre was seen by many as a rival to Nestlé's Aero bar with the slogan "Bite it and Believe It".

Its popularity began to wane in the 1990s and it was finally ditched in 2003 as Cadbury concentrated on other brands but die hard fans of Wispa demanded its return.

Networking sites such as Bebo, MySpace and YouTube have groups, with thousands of members, dedicated to the veneration of he Wispa bar. Cork based radio station RedFM in southern Ireland were at the centre of efforts to bring back the much loved bar with a huge number of listeners signing up for their comeback campaign.

And, earlier this year, two fans stormed the stage at Glastonbury during Iggy Pop's set to hold up a 'Bring Back Wispa' banner.

With every Chocolate success there is an equally tragic story...this is an exclusive picture of one the limited edition WESTLIFE bars that poisoned shelves around the country for a period back in the dark days...

Also good luck to Ray from Mayfield who is the only Irishman entering in the The World Beard & Moustache Championships 2007 taking place in Brighton, England on Sept.1 ... He is entering to raise money for the Irish Cancer Society

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