Far too long now we have been subjected to adverts about moisturisers, reducing wrinkles, reducing beer guts, (hey it's just a fuel tank for a love maghine) and picking up a six-pack you CAN'T drink. So, to combat this a campaign has been started Down Under to harden up the world of the Man. So here goes with the first video to tuen the Whoa! Man into just MAN!! (sorry). Whatever you do DON'T MESS WITH CHOPPER!!!

"HARDEN THE F*CK UP"